LATITUDE: freedom of action or choice

COACHING: a training and development process by which an individual is supported in achieving a specific goal

Transform your business. Love your life!

Latitude Coaching empowers growing entrepreneurs to achieve that next level of expansion and success by providing transformative tools in a structured, supportive environment.

Gary Montalvo, LATITUDE Founder & Coach

Gary Montalvo

I’m Gary Montalvo, leadership and business coach, speaker, International Coach Federation certified coach, and Founder of Latitude Coaching LLC.

With over 10 years of experience, I have designed and led communications, team building and leadership programs for both entrepreneurs and corporations around the world, including The New York Times, Mastercard, and The National Urban League.

My mission is to leave every person I meet ready to take action in his or her business, because let’s get real, – action is the only thing that’s going to make a difference. I love supporting people on that transformative journey, and I find so much joy in knowing that my work is making a difference in yours.

The full circle effect.

When I started Latitude Coaching in 2008, my business was headed in a completely different direction. I had huge dreams and lofty goals, but after a few months at it, I got stuck. I had managed to lift my business off the ground, but when it came to real growth, nothing seemed to ELEVATE my work. I was making no more than $37,000 a year, and sometimes, even less than that. Did I mention I live in New York City?! I had to do something fast or my dream business would soon crash and burn before it ever really left the ground.

I’d always been really confident in my coaching, but I soon realized I had no clue how to run a business. Luckily, I’d done enough personal development work to know that I didn’t know it all. And I knew there were resources to help me figure it all out.

I’d had enough of struggling to make my business fly and decided it was time to begin working with an excellent coach of my own. Finally, with guidance and support, I was able to connect the dots and get unstuck. Sometimes all you really need is someone to help you stand back, get organized, and understand what you truly want to be doing! In less than 2 years, I saw my business and my profits explode, going from zero profits to a multiple 6-figure business that’s impacting hundreds of entrepreneurs a year!

Now I know that working with entrepreneurs is not only what I want to do—it’s what I was meant to do. That realization was priceless to my personal growth, and the growth of my business. I don’t know where I’d be today without it.


A native New Yorker with Dominican roots, I have a Bachelor in Fine Arts degree from The School of Visual Arts in Manhattan. I’ve traveled the world extensively, with over forty-five cities and twenty countries checked off the bucket list! I also love rollercoasters, overindulging in reality TV, and Ben & Jerry’s anything—no, that’s not a clever new flavor (but maybe it should be). When I’m not working with clients, developing new programming, or consulting with firms and organizations, I spend quality time with my amazing community of friends and family. It’s an incredibly exciting time in my life, and I’m so thrilled to share it with you.

So, what’s your story going to be? Let’s create it together!